Importance and merits of different factors in SEO ranking based on latest algorithms of different search engines

Search engine reward pages with the right combination of ranking factors. This information is based on the latest information and as of my knowledge. I think, I should share it with others, so I have.

Some factors influence more than others, which I have weighted 1 to 3 stars, where 1 is weakest and 3 is strongest. Again I would like confess that no single factor guarantees top ranking. Several favorable and in the context factors in combine achieve success. Few factors can be villain as well. Please give some time to fight with them.

Let’s jump into detail. We will discuss both on-page and off-page factors. Let’s discuss on-page factors first, give them importance factor, and define their merits.

Content based factors

1.       Content quality  (+3)

The latest panda algorithm of Google clearly obligating me to give Three stars.

2.       Keyword Research (+3)

Keyword Research is the heart of SEO campaign and maximum contributor for the success. Simply Three stars.

3.       Keyword frequency (+2)

Keyword frequency, prominence and proximity, all of them are important factors and will get two stars.

4.       User Engagement (+2)

Do visitors spend time on your website or straight away bounce over other tab? Bounce rate in analytic is now really important as per the Google Panda.

5.       Freshness of the Content (+2)

Is the content on your website is there since six months? There are so many researches coming in every field. Please update it. Again panda suggesting me to give two stars.

HTML based factors

1.       Title (+3)

All of us have learnt title as the first lesson in SEO. There is no any hesitation to give three stars.

2.       Description (+2)

Here is some confusion. In early day, description is as important as title. But now it’s not due to keyword stuffing in description. Still description is the only factor which attracts a person in search result and proves you superior among 10.

3.       Headers (+1)

After panda release, content is king and header is part of content. So there is some part to play by headers and will get one star.

I think you might be surprised, because Meta keywords not in the list. Almost all search engines ignoring keywords. Matt Cuts has given the final words on it.

Site architecture based factors

1.       Crawl (+3)

Crawl includes so many factors in it. Your site must be easy to explore for users and hence for the search engine spider. For more information on crawl factors you can visit other blogs. You should do this because it has got three stars

2.       Speed (+1)

Latest hints of Matt Cuts suggest that site speed has some role to play. So one star.

3.       URLs  (+1)

This is important for dynamic site owner. Now you should work out on the structure of URLs.

Don’t go away and navigate to second blog for merits of off-page factors.

http://indi-pride.blogspot.com/2011/11/off-page-seo-ranking-factors-and-its.html