Recently, I have seen so many complains on Internet forums where so many people have suffered too much ranking updates (bad). I have done some research and follow some experts in the industry. I have found some changes those Google has made in its algorithm. It is really interesting and that why I am sharing with you guys.
The first one is, some people uses brand name as people searches it more. For example, Nike shoes, Adidas cricket kit with some pre or post fixed text. The intent is to generate more traffic. Google has sorted out the issue with some changes to make search result perfect. Now Google doesn’t display the websites for the keywords as I have explained. Now Google has developed an algorithm which analyze our web page and content. After that it finds title and description for that. After that the comparison will be made and if algorithm generated tile and description found more relevant then Google bypasses our keywords and display those title and description in SERP.
The second one is long tail keywords and mid tail keywords with more than 3 words. Now those keywords are passing through more stringent semantic and ranking filters (meaning the array of broad match keywords a page could potentially rank for) have been tightened up or reduced to increase relevance. Many have reported seeing up to 2/3 or their long-tail and mid tail traffic disappear during this transition.
The other one is keyword variations. If you have mapped the keywords like kitty food, cat food and kitten food on a single page then it is your case. Now, those three of them will return different set of results.
When normalization occurs and the new algorithms settle, we may see many of the pages that were churned take their place back in their previous positions. However, in the meantime, the best thing to do is stick to SEO basics and keep producing relevant content, using intelligent internal linking to preferred landing pages using preferred anchor text and acquiring quality inbound links to offset any depreciation your website could be experiencing from the virtual rug being pulled out from the web as we knew it – as indexed by Google.
