Villain factors in search engine rankings

Continue….

Let’s discuss some villain factors which affects ranking and might they are preventing your site to come up in 

the ranking.

Violations

1.       Thin Content (-2)

Is your content “thin” and “shallow” and lacking substance? As I have mentioned earlier Google panda

2.       Keyword stuffing (-1)

This one is also starting lesson of SEO which I have learnt in earlier days. Excessively use of keyword on the page including content, links etc is harmful for the site.  

3.       Hidden text(-1)

Another blackhat SEO technique which can damage your ranking. We should stop use of hidden text.

4.       Cloaking (-3)

Most of SEO people avoiding this and it’s a good practice. Cloaking has maximum negative marks and must not use.

5.       Paid Links (-3)

Have you purchased links in hopes of better ranking? Now a day, search engines has stronger algorithms to catch the paid links.

6.       Link spam (-1)

Lot of talking about link farm after panda update. Obviousely we can say that link spam is really avoidable technique for today at least.

Blocking (Long term Punishment)

1.       Have many people blocked your site from search results? This is first issue that can cause block your site.

2.       Second factor, is any respected one has blocked your site or has reported spam? That can also cause your site block.

So, now I am going to end my long discussion. Expecting your highly valuable comments in the comment section for my personal betterment. So don’t forget to give your words.

Off-page SEO ranking factors and its merits

Continue….

First discuss,

Link related factors

1.      Link Quality (+3)

Are links coming from trusted, related and respected websites? I have learnt this on the first day. It is as important as earlier.

2.       Link Text (+3)

Do links pointing at pages use words you hope they will be found for? An excellent post for this is http://www.seomoz.org/blog/which-type-of-link-anchor-text-is-the-most-effective-an-experiment

3.       Number of Links (+1)

As usual again number of Links is for the competition. So how can be ignored?

Social Shares

1.      Social Reputation (+2)

Do those respected on social networks sharing your content with others? It means the people who have good reputation in the respected industry.

2.       Social shares (+1)

Again numbers. How many people sharing your contents on social networks?

Trust

1.       Authority (+3)

                  Do links, shares & other factors make site a trusted authority?

2.       History (+1)

Has site or its domain been around a long time, operating in the same way?

Personal

1.       Country (+3)

What country is someone located in? Country specific domain and hosting has now more importance.

2.       Locality (+3)

What city or local area is someone located in? Now Google has implemented new search techniques based on locality and many blogs you will find on internet.

3.       History (+2)

Does someone regularly visit the site? Or “linked” it?

4.       Social (+1)

What do your friends think of the site?

Now we will discuss about villains as I have mentioned earlier. Please read the next one for the same.

http://indi-pride.blogspot.com/2011/11/villain-factors-in-search-engine.html

Importance and merits of different factors in SEO ranking based on latest algorithms of different search engines

Search engine reward pages with the right combination of ranking factors. This information is based on the latest information and as of my knowledge. I think, I should share it with others, so I have.

Some factors influence more than others, which I have weighted 1 to 3 stars, where 1 is weakest and 3 is strongest. Again I would like confess that no single factor guarantees top ranking. Several favorable and in the context factors in combine achieve success. Few factors can be villain as well. Please give some time to fight with them.

Let’s jump into detail. We will discuss both on-page and off-page factors. Let’s discuss on-page factors first, give them importance factor, and define their merits.

Content based factors

1.       Content quality  (+3)

The latest panda algorithm of Google clearly obligating me to give Three stars.

2.       Keyword Research (+3)

Keyword Research is the heart of SEO campaign and maximum contributor for the success. Simply Three stars.

3.       Keyword frequency (+2)

Keyword frequency, prominence and proximity, all of them are important factors and will get two stars.

4.       User Engagement (+2)

Do visitors spend time on your website or straight away bounce over other tab? Bounce rate in analytic is now really important as per the Google Panda.

5.       Freshness of the Content (+2)

Is the content on your website is there since six months? There are so many researches coming in every field. Please update it. Again panda suggesting me to give two stars.

HTML based factors

1.       Title (+3)

All of us have learnt title as the first lesson in SEO. There is no any hesitation to give three stars.

2.       Description (+2)

Here is some confusion. In early day, description is as important as title. But now it’s not due to keyword stuffing in description. Still description is the only factor which attracts a person in search result and proves you superior among 10.

3.       Headers (+1)

After panda release, content is king and header is part of content. So there is some part to play by headers and will get one star.

I think you might be surprised, because Meta keywords not in the list. Almost all search engines ignoring keywords. Matt Cuts has given the final words on it.

Site architecture based factors

1.       Crawl (+3)

Crawl includes so many factors in it. Your site must be easy to explore for users and hence for the search engine spider. For more information on crawl factors you can visit other blogs. You should do this because it has got three stars

2.       Speed (+1)

Latest hints of Matt Cuts suggest that site speed has some role to play. So one star.

3.       URLs  (+1)

This is important for dynamic site owner. Now you should work out on the structure of URLs.

Don’t go away and navigate to second blog for merits of off-page factors.

http://indi-pride.blogspot.com/2011/11/off-page-seo-ranking-factors-and-its.html

An Idea born in discussion with friends about electoral reform

Recently my friends and I were seeing the News Hour in Times Now. There was an interview with Anna Hazareji. He said that his next aim is to change in electoral formation. Let me explain what he said in brief.

Annaji said two things. The first one is, today the scenario is during vote calculating process the candidates stay present there. So they can see those areas from where they got votes and from where they didn’t get. After that the winner candidate does development in those areas from where he/she got votes. Avoids the development in other areas from where he/she doesn’t get. It is simple logic and it should be prevented.

The second thing is more interesting. It is about “Right to Reject”. He mention a “No choice” button in election machine. If people think that no any candidate deserves his or her precious vote, let them allow doing so. Let people allow rejecting. If “no choice” button get maximum press than the result should be cancelled. Organize election again in that area from the scratch.

In our discussion, one question raised. How many times we can afford the election expenses? We can predict that if we implement this we have to face many re-election. My one friend suggests a solid idea. It is solid according to me. I don’t know your views. But I want to express it once.

The idea is, if we get more press on reject button, there is no any representative will go to the parliament. The representative is “Ashok Chakra”. Instead of any representative, appoint any former IPS, IAS, IES or any social activist, who has clear and good background. They will work on salary base which is provided to the MLA or MP. The fund is given to him to do the development.

If any voting needed in the parliament, in which side the vote should be added? The answer laid in the Annaji’s demand. Make Gramsabha strong to develop the India. In each village Gramsabha will be held and people of India will give their vote. Each village has one vote. The vote will be added in the side where majority is there.

There are so many benefits we have discussed. I will with them in next blog. But before I want to know your ideas. Please put at least one comment in the comment section. I will try to conclude it in the next blog. Thanks in advance !!!

Google’s latest algorithm changes based on keywords

Recently, I have seen so many complains on Internet forums where so many people have suffered too much ranking updates (bad). I have done some research and follow some experts in the industry. I have found some changes those Google has made in its algorithm. It is really interesting and that why I am sharing with you guys.

The first one is, some people uses brand name as people searches it more. For example, Nike shoes, Adidas cricket kit with some pre or post fixed text. The intent is to generate more traffic. Google has sorted out the issue with some changes to make search result perfect. Now Google doesn’t display the websites for the keywords as I have explained. Now Google has developed an algorithm which analyze our web page and content. After that it finds title and description for that. After that the comparison will be made and if algorithm generated tile and description found more relevant then Google bypasses our keywords and display those title and description in SERP.

The second one is long tail keywords and mid tail keywords with more than 3 words. Now those keywords are passing through more stringent semantic and ranking filters (meaning the array of broad match keywords a page could potentially rank for) have been tightened up or reduced to increase relevance. Many have reported seeing up to 2/3 or their long-tail and mid tail traffic disappear during this transition.

The other one is keyword variations. If you have mapped the keywords like kitty food, cat food and kitten food on a single page then it is your case. Now, those three of them will return different set of results.

When normalization occurs and the new algorithms settle, we may see many of the pages that were churned take their place back in their previous positions. However, in the meantime, the best thing to do is stick to SEO basics and keep producing relevant content, using intelligent internal linking to preferred landing pages using preferred anchor text and acquiring quality inbound links to offset any depreciation your website could be experiencing from the virtual rug being pulled out from the web as we knew it – as indexed by Google.

Indian vs Indian

I have one question in my mind from long time. Finally I have decided to share it with my all friends and in fact all the Indians.

It’s about the big scams like 2G, CWG and many more. All reports and claims staring at the people like A. Raja and Kalmadi. Last report of CAG points the CM of Delhi Shiela Dixit. The question is, are those people only included in the scams? All money lost the Indian Economy collected and deposited in those people’s account? Other people like PM and Finance minister and Home minister and someone handling the UPA are not aware of the irregularity happening there. If so then other question arise why they are arresting Anna Hazare and other peoples who wants to setup strong Lokapal Bil. It’s really thinking matter and when I go to sleep this question arises every night. As an Indian Tax payer (In fact as a Indian) all of you also should think about that.

I think we doesn’t need to satisfy by the punishment to the people like Raja and Kalmadi. Think it’s Indian vs Indian indeed, but second Indian stands for the people who tell him/her self Indian.